Just as “Flamin’ Hot” Cheetos revealed that the Latino market is a powerful force to drive consumer behavior — even outside the community — so too does “Flamin’ Hot” serve as a call to action for Hollywood in telling Latino stories. But the hidden gem message in this story is the power of our cultural scripts/drivers as influencers of Latino/a leadership actions!
Richard Montañez leadership story depicts the power of familismo, simpatia, personalismo, colectivismo, respeto and more!
Some key aspects of Latino cultural script/driver that can influence leadership include:
Familismo: Latinos often prioritize family and community, which can influence leadership styles by emphasizing collaboration, inclusivity, and a sense of responsibility towards others.
Respect for authority: There is often a strong emphasis on respect for authority figures in Latino culture, which can impact leadership by promoting hierarchical structures and deference to leaders.
Personalismo: This refers to the importance of building personal relationships and connections. Latino leaders may focus on building strong interpersonal relationships with their team members, fostering trust and loyalty.
Resilience: Latino culture often places a high value on perseverance and resilience in the face of challenges. This can influence leadership by promoting determination, adaptability, and the ability to navigate through adversity.
Dual cultural identity: Many Latino leaders navigate a dual cultural identity, incorporating both their Latino heritage and the broader cultural context in which they operate. This can result in a leadership style that blends elements from both cultures and embraces diverse perspectives.
It's important to note that cultural scripts are not fixed or uniform, and individual leaders may interpret and embody these cultural values in different ways.
At El Puente Institute we work with leaders to help identify these cultural drivers and empower leaders to use them for our own flaming hot brand of liderazgo!
Alejandra Rodríguez Mielke, PhD Patricia Conde-Brooks Dr. Patty Delgado will work with you and introduce you to #ElPuenteLife #latinoleaders #latinoculturaldrivers #latinaleadership #latinx #flaminhot
